“My journey into hair loss and scalp health began in 2009, during my time as a dermatology trainee. Back then, this area of dermatology was largely overlooked — there were few dedicated clinics, and formal training was limited. But the more patients I encountered with hair and scalp concerns, the more I realised how under-supported they were.

By 2012, as a newly appointed Consultant Dermatologist, I established a dedicated hair and scalp clinic at Homerton NHS Hospital in East London. What started as a small, fortnightly service quickly became a fully booked weekly clinic — proof of the overwhelming demand for expert-led hair loss care.

To complement my clinical work, I am proud to be a  spokesperson for the British Skin Foundation, a member of the British Hair and Nail Society (BHNS) , and the  European Hair Research Society (EHRS). I also serve on the  Advisory Board of the British Beauty Council , helping to shape conversations around skin and hair health in the UK and beyond. In the industry, I am recognised as a  Key Opinion Leader for Vichy, L’Oréal, and Nioxin, and have collaborated with a number of leading brands including  Kérastase, Phillips, The Inkey List, The Ordinary, and  Tangle Teezer . My expert commentary on hair and scalp topics is regularly featured in top media titles like Vogue, ELLE, Tatler, Women’s Health, Financial Times, The Telegraph, Cosmopolitan, The Times, Refinery29, Good Housekeeping, and Netdoctor. I have also contributed to BBC documentaries exploring skin and hair health and wellbeing, including The Diagnosis Detectives and SKIN.

Over the last 15 years of consulting patients with hair loss, I have seen the same frustrating cycle repeat itself: patients arriving years after their hair loss had begun, having spent time, money, and emotional energy on ineffective treatments. The problem wasn’t just a lack of solutions — it was misinformation, misleading claims, and the emotional toll of hair loss itself. I knew there had to be a better way.

That’s why I created  DOSE — to bridge the gap between dermatology and real-world hair care, offering clinically backed treatments, expert guidance, and a trusted community. Hair loss isn’t just about what’s happening on the scalp; it requires a holistic approach — from early intervention and accurate education to psychological support and access to trusted hair professionals.

My goal with DOSE is simple: to cut through the noise and provide genuine, effective solutions and education that empower people to take control of their hair health with confidence.”

“I never thought I’d experience hair loss - until I did. In my mid-40s, my once-thick, healthy hair began falling out in clumps. Every time I washed or brushed it, I’d feel a deep pang of anxiety, dreading how much more I’d lose. As an Art Director in the high-pressure world of advertising, I pushed it to the back of my mind. I convinced myself it wasn’t ‘serious enough’ to see a doctor, but inside, I was devastated.

I tried everything - countless products, endless Googling, searching for answers, but nothing worked. I felt completely alone, like no one understood what I was going through. Fortunately, my close friend, Dr Sharon Wong, stepped in. She not only helped me find the right treatments but also helped me understand why this was happening. That knowledge was a turning point. While my hair would never fully return to what it once was, the shedding eventually slowed, and so did my fear.

So when Sharon approached me about creating a brand dedicated to evidence-based hair wellness, it struck a deep chord. I knew how painful and isolating hair loss could be - and I wanted to help others navigate it with trust, clarity, and real solutions. A year later, I made a life-changing decision: I left my full-time job to co-create DOSE, a brand that offers science-backed treatments, honest education, and emotional support for everyone facing hair loss. I firmly believe that no one should have to go through this alone."

To find out more about the team, and for press enquiries contact Info@dosemyhair.com